Privacy Policy — Way of Life Tattoo Studio

Last updated: 16 October 2026

1. Who we are

Way of Life Tattoo Studio is a tattoo studio based in Torquay, Devon, United Kingdom.

This privacy policy explains how we collect, use, store and protect personal information when you visit our website, contact us, submit a tattoo enquiry, arrange an appointment or complete a tattoo consent form.

Data controller: Way of Life Tattoo Studio
Business contact: [ADD STUDIO CONTACT EMAIL]
Postal address: [CONFIRM STUDIO POSTAL ADDRESS]
Website: [CONFIRM WEBSITE ADDRESS]

2. Information we collect

Depending on how you interact with us, we may collect:

Your name and contact details, including your email address and telephone number.
Information about your tattoo enquiry, including design ideas, placement, approximate size, reference images and appointment preferences.
Appointment and deposit information, including payment status and relevant booking records.
Information you provide on tattoo consent forms, including declarations relating to your health, allergies, medication, skin conditions, previous reactions and other relevant safety information.
Records of your consent, declarations and communications with the studio.
Technical information collected when you use our website, such as IP address, browser information and cookie data, where applicable.

Please only provide health information that is relevant to your tattoo consultation, safe treatment and aftercare.

3. How we use your information

We use personal information where necessary to:

Respond to tattoo enquiries and discuss your design.
Communicate with you about appointments and deposits.
Prepare for and carry out tattoo appointments safely.
Review relevant health and safety information before tattooing.
Keep appropriate records of consent and agreed services.
Respond to questions, complaints or requests concerning our services.
Protect the studio's legitimate interests and establish, exercise or defend legal claims where necessary.
Meet applicable legal and regulatory obligations.

We do not needlessly collect personal information for purposes unrelated to running the studio.

4. Health information and tattoo consent

Information about your physical or mental health is sensitive personal information under UK data protection law.

We may need relevant health information to assess whether a tattoo appointment can proceed safely, identify potential risks and document the information you provide.

We will limit the information collected to what is reasonably necessary for these purposes.

Where required, we will identify and rely on an appropriate legal basis and an additional condition for processing health information. Where explicit consent is the appropriate condition, we will request it clearly and separately.

Providing a general acknowledgement of this privacy policy is not, by itself, explicit consent to process health information.

5. Our legal grounds for using information

Depending on the circumstances, we may process personal information on the basis of:

Contract: to respond to requests and take steps towards providing agreed tattoo services.
Legitimate interests: to manage the studio, maintain appropriate business records and protect our legal interests, where these interests are not overridden by your rights.
Legal obligations: where we must retain or disclose information to comply with applicable law.
Consent: where consent is the appropriate legal basis for a particular use.

Health information requires an additional condition under Article 9 of the UK GDPR. The applicable condition will be determined for the actual processing carried out by the studio.

You can withdraw consent where processing relies on consent. Withdrawal does not make earlier lawful processing unlawful, and it does not affect processing that has a separate valid legal basis.

6. Who may receive your information

We may use service providers to operate our website, process form submissions, host website data, communicate with customers or process payments.

These may include our website hosting provider, WordPress and its form plugins, and relevant payment or communication providers, where those services are used.

We will only share personal information where necessary for the stated purposes, where you have agreed to the relevant use, or where there is another lawful reason.

We do not sell your personal information to third parties.

[Before publication, the studio must confirm which providers actually receive or store form submissions and payment information.]

7. Where information is stored and how it is protected

Information submitted through our website may be stored on the website server or within the systems used by the relevant form, hosting, payment or communication provider.

We take reasonable steps to protect personal information against unauthorised access, loss, misuse or disclosure.

Access to sensitive information should be restricted to people who need it for legitimate studio purposes.

No method of electronic storage or transmission can be guaranteed to be completely secure.

8. How long we keep information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, taking account of applicable legal obligations, safety records, disputes and legal claims.

Different records may need different retention periods. Enquiry records, appointment records, health declarations, consent records and financial records should not automatically all be kept for the same length of time.

[The studio will confirm its retention periods and deletion arrangements before this policy is finalised.]

9. Your data protection rights

Subject to the applicable legal conditions and exceptions, you may have the right to:

Request access to personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Request deletion of information where the law allows.
Request restriction of certain processing.
Object to processing based on legitimate interests.
Request a copy of certain information in a portable format.
Withdraw consent where processing relies on consent.
Complain to the Information Commissioner's Office (ICO).

To exercise your rights, contact us using the studio contact details above. We may need to verify your identity before responding.

You can find guidance or make a complaint through the ICO website: https://ico.org.uk/

10. Cookies and website technology

Our website may use essential cookies and similar technologies required for website functionality, security and form operation.

Other cookies or technologies, such as analytics, advertising or embedded third-party content, may also be present depending on the website configuration.

Where consent is legally required for non-essential cookies or similar technologies, we will seek that consent before using them.

The final policy should reflect the actual cookies, analytics tools, embedded content and other technologies installed on this website.

11. Links to other websites

Our website may contain links to third-party websites or services. Those websites operate under their own privacy policies and terms.

We are not responsible for the privacy practices of external websites.

12. Changes to this policy

We may update this privacy policy when our services, website systems or legal requirements change.

The latest version will be published on this page with its updated date.

13. Contact us

For questions about this policy or the personal information held by Way of Life Tattoo Studio, contact:

Way of Life Tattoo Studio
Email: benpainter@live.co.uk
Address: 2 Madrepore Road Torquay
Website: www.tattootorquay.com

Deposits, Cancellations and Rescheduling

Deposits are non-refundable as standard. A minimum deposit of £50 is required to secure a tattoo appointment and will be deducted from the final cost of the tattoo.

48-hour notice: If you need to cancel or reschedule, you must give at least 48 hours' notice. Changes made with less than 48 hours' notice may result in the deposit being retained.

Repeated rescheduling: If you reschedule your appointment three consecutive times, your deposit may be forfeited and a new deposit will be required to arrange another appointment.

Exceptional circumstances: We understand that unexpected situations can arise. Refunds or exceptions to the standard deposit policy may be considered at Ben's discretion, taking into account the circumstances and applicable consumer law.

Studio cancellations: If we need to cancel your appointment, we will offer an appropriate alternative arrangement or refund your deposit, as applicable.

Nothing in this policy affects your statutory consumer rights.